How to Create a Digital Product: Our Honest Experience of Legendary Marketer – Implementation Day After the Pack and Profit Challenge

That’s why I purchased the Implementation Day at the same time as the Pack and Profit Challenge, before I’d even started the $27 (around £22) course.

Part of that decision came from knowing my own learning style. I’m not great with purely self-paced online learning. I learn far better when I’m hands on, guided, and actively implementing as I go. The other reason was that I wanted to be able to give fair, balanced feedback on the difference between completing just the Pack and Profit Challenge versus going deeper with Implementation Day.

I went into it hoping I’d come out with clarity, direction, and a strong strategic idea around what I could realistically launch and what IP I could package.

For me in the UK, the session ran from around half two in the afternoon until roughly eight in the evening. Most attendees were based in America, so it was very much an afternoon-to-evening commitment this side of the pond. I spent the day tucked away in a room while Lee was juggling family life in the background, and finished just as the evening routine kicked in.

The session did overrun slightly, but that was optional. Dave and Ryan stayed on to answer questions, give feedback, and talk through people’s ideas in more detail, which I really appreciated.

The format was webinar style, with cameras and microphones off and interaction happening through the chat. What stood out was how responsive they were. Questions were not ignored. If something came up in the chat, they paused and addressed it. It felt supportive and genuinely hands on.

Dave and Ryan chose one person as a live example and built her business idea in real time.

She was a therapist based in America who specialises in addiction, which is obviously a sensitive subject. Dave shared his own experience with addiction, which added a lot of depth and authenticity to the process. Watching him step into the mindset of her ideal customer and help shape her offer was genuinely inspiring.

Seeing how to create a digital product from lived experience, rather than theory, was one of the strongest learning moments of the entire day.

I’ll be honest, I’m already very comfortable using ChatGPT. I use it daily, understand prompting, and know how to humanise the output. There were moments where I might have approached things differently, but that didn’t take away from the value of watching how Ryan works.

What really stood out was his focus on messaging and creating the emails and landing page first before building the product. 

That’s not how I would normally approach creating a digital product, so it was genuinely interesting to see it framed this way. They also shared all of the prompts used during the session, which we can go back to and reuse later.

It felt collaborative and supportive. People were open about not knowing exactly what they wanted to create yet, which made the whole environment feel safe and encouraging.

I jumped in a few times to help, which was nerve-racking but rewarding. I shared ideas around prompting ChatGPT more effectively and also gave some social media inspiration suggestions. One creator I always recommend, particularly for therapists or psychologists, is Dr Julie. Her content is consistent, engaging, and built around clear messaging and visual props, which sparked some great discussion.

I also came away with a few new social media connections, and Dave even asked for my handles and my Money Making Ideas by Side Hustlers Facebook group, which was equal parts terrifying and exciting.

I’ve been torn between focusing on the money-making niche or leaning into my marketing background. Talking it through out loud made the answer obvious.

Marketing makes far more sense.

I’ve been in marketing for 15 years, with eight of those years in SEO, nearly nine now. That IP already exists in my head. I just need to document it and package it properly. I already run SEO workshops and teach this regularly, so learning how to create a digital product from that experience feels like a natural next step.

The value ladder suddenly became very clear. A beginner’s guide to SEO with AI and getting found by ChatGPT included, an upsell into an online SEO workshop, and further options for people who want hands-on support through Koala Digital.

I’ve already started implementing this. I’ve mapped out course content and begun planning properly. I paused to write this blog because documenting the journey matters to us.

You don’t need a perfect idea to start.
Your experience is already valuable IP.
Messaging matters before the product itself.
Action creates clarity.
Support and accountability make a huge difference.

Did I need it to give me momentum, confidence, and the push to actually implement what I already know about how to create a digital product? Absolutely.

The Pack and Profit Challenge alone offers huge value for $27 or around £22. There is more than enough there to get started if you are happy working from the foundations.

Implementation Day took things further. It moved me from learning into doing.

If you are comfortable figuring things out on your own, Pack and Profit may be enough. If you want guidance, accountability, and a real push towards launching something tangible, Implementation Day is well worth considering.

Here is my affiliate link to the Pack and Profit Challenge and I’ll also share details again once my guide is live. I only ever share affiliate links for things I genuinely believe in and would recommend regardless. Any commission helps us continue testing side hustles properly and sharing honest feedback.

If you have any questions about how to create a digital product, the Pack and Profit Challenge, or Implementation Day, feel free to get in touch.

This really does feel like the start of something new.

Carla
The Side Hustlers