How to Create a Digital Product to Sell: Our Review of Legendary Marketer – Pack and Profit Challenge

If you’re wondering how to create a digital product to sell, this blog documents our real, behind-the-scenes experience of learning exactly that. Over six days, we worked through Legendary Marketer’s Pack and Profit Challenge, testing what it actually takes to create, position, and sell a digital product while juggling real life, client work, and family chaos.

Our Honest Review of Legendary Marketer’s Course

Right, Side Hustlers, we are back in the saddle and actually doing what we originally set out to do back in 2023. Try the side hustles. Write about the side hustles. Tell you the truth about the side hustles. And hopefully make a little money from them along the way so our kids can stay fully stocked in essential items like chocolate rice cakes, PAW Patrol stickers and L.O.L dolls! Apparently electricity and food are important too, but you get it.

If you are new here, we’re Carla and Lee from Koala Digital. Real life partners, two small kids, one marketing agency, and a deep longing for more financial breathing room. Hence The Side Hustlers.

For our latest challenge we decided to dive into Legendary Marketer’s Pack and Profit Challenge, because digital products are everywhere right now and to be honest, the idea of creating something once and letting it earn money for us while we sleep sounds like pure magic.

We’ve done some of Dave’s courses before so we already knew his teaching style. Easy to listen to, no nonsense, no wild claims of overnight riches. More like “this might change your life if you actually put the work in” which is refreshing in the online money space where hype is pretty much a sport.

So here’s how Day 1 went.

Now bear with us here. At Koala Digital, our whole world is websites. We live and breathe SEO and have spent years helping clients build sites that rank well so they get found on Google. It is literally the thing that keeps the mortgage paid and the snack cupboard full.

So when Dave started talking about the difference between a website and a landing page, we had this moment of… oh yeah. Good point. We build landing pages for clients all the time for Google Ads and Facebook Ad campaigns, but we never make them for ourselves. Ever. We just rely on organic traffic because that is our bread and butter.

Hearing it explained from the perspective of someone teaching brand new digital entrepreneurs was actually fascinating. A website is like your digital home. A landing page is more like a focused conversion machine. One purpose. One action. One job to do. Simple but very powerful.

And honestly, it made us realise we really should be doing more of that for our own business too. Classic case of the plumber with leaky taps.

Dave breaks down online digital income into four categories, all of which suddenly felt very doable.

1. Courses

PDFs, videos, spreadsheets, templates, checklists, bite sized trainings. Lower priced, easy to create, quick to deliver. And digital, so no packaging or post office queues.

2. Coaching

Where you actually teach or guide people. Higher value, more responsibility but also more income.

3. Events

Workshops, masterminds, live sessions whether virtual or in person.

4. Affiliate Marketing

Our old friend. We did Legendary Marketer’s affiliate course before and we already know this one works.

The way he explained it all felt simple, achievable and very everyday human. No shouty guru energy. No pressure to become an overnight millionaire. Just real examples, real experiences and his very honest take on what’s possible.

We always appreciate honesty and humble teaching and Dave brings that from the start. He shares his evidence, his numbers, his why and his real life experience of actually making money from Pack and Profit. It doesn’t feel salesy. It feels like someone who has done this long enough to know what works and who can teach it without the fluff.

We also loved that before buying the challenge there was a full breakdown of every lesson so we could see exactly what we were paying for. And the money back guarantee definitely helped push us over the line too. If we are about to test a side hustle properly, we want to know there is real value and some protection if it turns out to be nonsense.

Spoiler alert. So far, not nonsense.

If you want to just go ahead and start this yourself instead of reading along from the sidelines, here’s the link to Legendary Marketer’s Pack and Profit Challenge. It’s the exact programme we’re working through, and you can dive in whenever it suits you.

👉 packandprofit.com/get-started/enroll?aid=62203

Honestly, excited. Creating digital products is something we’ve talked about doing for years but never actually committed to. Client work always comes first and then the kids need snacks and someone is always tired and suddenly the day is over. But this challenge forces us to show up and build something step by step. And that feels good.

We’ll be documenting each day as we go so we can give you the real honest experience. No sugar coating. If we get confused, frustrated or spill coffee on the laptop you’ll know about it. If it works, you’ll know that too.

And of course, once the blog for each day is published, we’ll be sharing it inside our Facebook group Money Making Ideas by The Side Hustlers, so if you’re not in there yet, come join us. It’s growing like crazy on its own and we haven’t even started posting consistently yet, which is wild.

This feels like the perfect time for us to restart this whole adventure properly.

See you tomorrow for Day 2.

Short, Sweet… and Fuelled by Calpol

Day 2 is officially done and honestly, I’m impressed we got through it today. Little Charlie bear has been really poorly so it’s been a full-on juggling act of cuddles, Calpol, wiping noses, trying to work, and squeezing in this challenge wherever possible. If you’re a parent doing this kind of thing too, you’ll know the exact flavour of chaos I’m talking about.

Thankfully, today’s lesson was short. And thank goodness for that because my brain had a maximum capacity of about twelve minutes!

Today was mainly about affiliate marketing and how product creation and affiliate products can work together in a really logical way.

Dave shared an example from his own business where he created a digital product teaching affiliate marketing. Within that product, he also recommended a tool that complemented what he was teaching… and he became an affiliate for it. So he earned money from:

• selling the product
  • plus affiliate commissions from the tool he linked to inside it

Simple. Smart. And actually very practical.

The main focus today was on OfferLab, because that’s the affiliate product he used in his example. He talked us through why it fitted well with his PDF and how the two offers naturally connected. There was nothing forced about it. It made sense.

And that was pretty much the core lesson today. Short, clear, and to the point.

Dave also gave us access to the entire email campaign he used to promote OfferLab.
This wasn’t a highlight reel. It was the real sequence. The actual emails. The full campaign that generated over $40k in affiliate commissions.

We haven’t had a chance to read through all the emails yet because… sick toddler life… but the fact he shared them is incredibly helpful. It’s rare that someone shows you exactly what they did, word for word.

There was also a segment featuring Russell Brunson. Now, Russell is brilliant and full of energy, but today was not the day for high-energy presentation styles. My head was pounding and I found his delivery a bit much for the mood I was in.

In contrast, Dave’s tone is much easier for me to digest. Calmer, clearer, more grounded. No hype. And on a day like today, that mattered.

Still positive. Still glad we signed up. Still committed.
And very grateful the lessons are delivered in bite sized chunks because today that’s all I had in me.

No huge breakthroughs yet about our own digital product, but we’re learning, absorbing, and stacking the pieces together.

Tomorrow is Day 3 and fingers crossed we get to watch it without a thermometer in one hand and Disney+ running in the background.

But if you’re reading this thinking “I’d rather just crack on and try this myself”, this is the exact challenge we’re doing. You can jump in whenever you’re ready using the link below.

👉 packandprofit.com/get-started/enroll?aid=62203

Finding Your Niche, Your Story, and Your People

Day 3 and we’re still here, still caffeinated, and thankfully no Calpol required today. This lesson was longer than yesterday’s but full of really practical stuff that actually gets your brain working, not just nodding along.

Today was all about what to sell and finally getting clear on who you’re helping and how you’re helping them. It actually felt like one of those lessons where a bunch of things start clicking into place.

Dave introduced something he created himself called the Fishing Formula, which is all about nailing down your demographics. Basically, who you’re trying to attract and what they’re dealing with.

The idea is simple but clever.
If you want people to “bite”, you need to know:

• who they are
  • what problem they have
  • what pain they’re feeling
  • and what solution you can genuinely offer based on your own experience

Which leads perfectly into my favourite line from the whole lesson…

This was such a lightbulb moment.

Dave explained that people don’t buy things to prevent a potential problem.
They buy things to stop a problem they’re dealing with right now.

So instead of trying to create a product that protects people from something that might happen, the idea is to create something that relieves a pain they’re already feeling.

When he said that, it suddenly made so much sense. That’s why tying your own story into your offer is so powerful. If you’ve lived through the pain your customer is feeling, you understand it on a deeper level and you can speak to it in a way that actually resonates.

And people can sense when someone genuinely gets it.

1. The Business Plan Template + Fishing Formula Examples

We were given a business plan template to fill out, plus detailed examples of how the Fishing Formula works for different niches. Super helpful, because seeing it applied in various situations made it easier to understand how we can adapt it for our own business.

2. Using ChatGPT To Discover Your Best Niche

The second assignment was a video tutorial on how to use ChatGPT to figure out which niche suits you best. Dave provided all the prompts, so you basically feed ChatGPT your background, skills, experience, wins, struggles, all of it, and it helps you identify which problems you’re best positioned to solve.

It was actually fascinating to watch because it shows how AI can help you get clear on things you might not see in yourself. Love that he included this because not everyone knows how to get the best out of ChatGPT yet.

This one felt meaty. In a good way. Like we’re not just watching lessons, we’re actually shaping ideas now.

The Fishing Formula makes everything feel more grounded. It’s practical, not fluffy. And the whole “people buy pain relief” idea feels like something we’ll be referring back to again and again.

We haven’t finalised our niche yet, but today’s exercises have definitely narrowed it down. We’re starting to see where our own experience lines up with real pain points people have right now, and that’s encouraging.

Tomorrow’s lesson should build on this, so we’re heading into Day 4 feeling motivated and surprisingly organised.

But hey, if you want to follow along and actually experience the Legendary Marketer’s Pack and Profit Challenge for yourself, this is the programme we’re working through day by day. No guesswork, just the real thing.

👉 packandprofit.com/get-started/enroll?aid=62203

Short Lesson… Big Wake-Up Call

Today’s lesson was a really short one, but somehow it managed to hit harder than some of the longer ones. The theme was “Think Like a CEO”, and honestly, it genuinely felt like he was talking directly to me at certain points.

Dave talked about building something he calls a trust framework, and it makes complete sense, especially in today’s world where everyone is sceptical of everything. He emphasised how important it is for your customers to trust you before they buy anything.

Given the amount of noise online, the scams, the overhyped “instant riches” promises, and the endless new gurus popping up every five minutes, trust really is the currency people are buying.

And this hit home for us because the whole purpose of The Side Hustlers is to be honest about what we try so people don’t waste their time or money. So hearing him break down trust as a deliberate part of your business was a big reminder we’re on the right path.

He also dug into limiting beliefs. Not in a fluffy motivational way, but more in a “this is what holds people back” way. It was one of those topics where you’re listening and thinking… yep, that’s me.

He didn’t say anything dramatic, but the examples he gave were enough to make me reflect on the stories we tell ourselves when we try something new. The quiet doubts. The hesitation. The second-guessing. All the little things that sneak in when you’re building something.

It made me think about how often we trip ourselves up before we even get started.

Then came the part on shiny object syndrome.
This one landed.

He talked about why people jump to new mentors, new courses, new companies, or new ideas so quickly. It’s not because they’re flaky, but because the moment something feels uncomfortable or slow, people look for the next new thing that feels exciting again.

And listening to that… I definitely felt seen. Not in a shameful way, just in a “okay, I recognise that pattern” kind of way.

The last point was about acting before you think instead of thinking before you act.
Not in a reckless way. More in a “stop over-processing everything and just start” way.

It was a reminder that progress doesn’t come from sitting in your head planning forever. Sometimes you need to move first and figure things out along the way.

And to be fair… we could probably all do a bit more of that.

If this is starting to sound like something you’d like to try (or you’re just curious enough to see what’s inside), here’s the link to the Pack and Profit Challenge we signed up to. You can take a look and decide for yourself.

👉 packandprofit.com/get-started/enroll?aid=62203

It was a short lesson but one of the most reflective so far. Nothing complicated. Nothing technical. Just mindset, honesty and some truths that were definitely needed.

It genuinely felt like he was talking directly to me at times, and I think this will be one of those lessons that sticks as we keep going.

On to Day 5. Hopefully with fewer “ouch, that hits” moments… but who knows.

Clicks, Leads, Sales… and the Real Money Maker

Today’s lesson was another quick one, but it packed in a lot of clarity about how the money actually flows online. If yesterday’s video was mindset focused, today was all strategy.

Short, simple, but one of those lessons that makes you rethink everything you thought you understood about online sales.

or Clicks → Sales

Dave broke today’s session into the two core journeys someone can take:

1. Clicks → Leads → Sales
   where the customer lands on your page, signs up, and then buys later
2. Clicks → Sales
   where the customer buys immediately without needing the extra step

Both methods work. Both are used everywhere online. And depending on your offer, you may use one, the other, or a combination of both.

What mattered most wasn’t the model itself but what happens after the first sale.

That’s where today’s real lesson kicked in.

This was the big topic today.

Dave broke down how to package your offers at different price points, so a customer can move through your world step by step.

The idea is simple:

A lower-priced product gets someone in the door.
A higher-priced product delivers more transformation.
And the top of your value ladder is where people get the deepest results with you.

But here’s the part that opened our eyes…

and Still Make a Lot on the Back End

Yep. He said it straight.

You might spend £100 on ads to get a customer… and your first product might only be priced at £7 or £27 or £47.

That means you’re technically losing money at the start.
And that’s totally normal.

Because the real money is made on the back end of the value ladder, through:

• your higher ticket offers
  • your deeper trainings
  • your premium support
  • your more advanced products

Once a customer enters your world, you have multiple opportunities to continue helping them… which means multiple opportunities for revenue.

It’s a completely different way to think about running a digital business.

This part was clever.

Once you have your own value ladder, you can place customers into another ladder for the affiliate products you promote.

So the journey becomes:

Your product → Their product → More value for the customer
And more income streams for you.

Meaning:
You might break even or lose money acquiring the customer
BUT
you profit when they continue through your ecosystem.

This explains why so many successful online marketers aren’t scared to spend on ads. They know what’s coming after.

This lesson wasn’t emotional like yesterday.
It was practical.
Clear.
Straight to the point.
And honestly… very encouraging.

It takes the pressure off trying to make your first offer cover everything.
It reminds you that business isn’t built on one sale.
It’s built on the journey you create for your customers.

Understanding the value ladder makes everything feel more structured and less like guesswork.

On to the next lesson!

Although, If you’re sat there thinking “yeah… I should probably just start”, this is the challenge we’re doing. Same lessons, same process, same slightly chaotic real-life juggling.

👉 packandprofit.com/get-started/enroll?aid=62203

A Quick Wrap-Up… and the Big Next Step

Today’s lesson was the shortest of the whole challenge. Just a quick 3-minute video where Dave wrapped up everything we’ve learned over the last few days and reminded us of one key thing:

The real transformation happens on Implementation Day.

And to be honest, after doing the full Pack & Profit course, it makes complete sense why.

Dave explained again that Implementation Day is a 6-hour live webinar where he and his team walk you step-by-step through turning everything we’ve learned into a real, functioning, money-making business.

Not theory.
Not “someday you could do this”.
Actual doing.
With them.
Live.

And then the wild part…
They hand you the keys to everything they built during the training.

All the assets.
All the templates.
The whole setup.

Which is exactly why it sits in the middle of Dave’s value ladder.
It’s not $27.
It’s not a tiny upsell.
It’s nearly $500.
But the value jump is huge.

And honestly… totally expected, because he’s been teaching the value ladder concept throughout the entire course.

Absolutely.
And that’s not affiliate fluff, that’s genuinely how we feel after completing the course.

We’d already decided to purchase Implementation Day before even starting the $27 Pack & Profit course, but if we hadn’t, we definitely would have after going through all six lessons.

You can see exactly how the pieces fit together, and Implementation Day is clearly designed to take you from “learning” to “launching”.

Implementation Day is in two days time, so we’ll obviously write a full blog on that once we’ve done it!

But if you don’t fancy waiting for the next blog and just want to see what the Pack and Profit Challenge is all about, this is the exact programme we’re going through. No fluff, no detours.

👉 packandprofit.com/get-started/enroll?aid=62203

For just $27, the Pack & Profit course is genuinely fantastic value.

Dave’s teaching style is calm, clear and completely free of hype. He explains things simply but meaningfully, and he gives away more actual strategy and insight than most courses priced 10 times higher.

The Pack & Profit training really does give you enough to start creating your own digital product and launching your first digital side hustle.  If you’re the kind of person who’s comfortable taking the “bare bones” and running with them, then this course is more than enough to get you moving.

But for us, we want to go further.
We want the deeper support, the practical walkthrough, and the done-with-you setup.
So… we’re heading into Implementation Day.

You can read all about our experiences on Implementation Day here!

Carla and Lee
The Side Hustlers